What is a DRY event?

  • These are events where the desired product focus is not physically being sampled – but rather educating the consumer during the promotion. A dry event means you are promoting without sampling the product.

Now how do I actually get people to come to my table and purchase product if they can’t sample…

Creating Customer Experience

Step 1: Meeting and Greeting Customers

  • Approach
  • Acknowledge
  • Build Rapport
  • Positive Greeting
  • First Impressions

Step 2: Demonstrating Product

  • Educate consumer
  • Share features and benefits of product

Step 3: Ask for Feedback

  • Ask open ended questions
  • Take notes for recap
  • Offer suggestions for alternative product (if needed)

Step 4: Closing the Sale

  • Invite purchase
  • Share any promotions
  • Have product accessible and ready for consumer to take
  • Thank customer