On-Premise: An event that takes place in a bar or restaurant setting. On premise events are locations where the customer purchases alcohol and consumes it ON the premise.

Creating Customer Experience

Step 1: Meeting and Greeting Customers

  • Approach
  • Acknowledge
  • Build Rapport
  • Positive Greeting
  • First Impressions

Step 2: Creating Brand Awareness

  • Generate hype with consumer engagement
  • Distribute swag to create excitement

Step 3: Ask for Feedback

  • Ask open ended questions
  • Solicit honest opinions
  • Takes notes for recap

Step 4: Closing the Sale

  • Invite customer to purchase featured product, drinks, shots, etc.
  • Share any promotions, swag or incentives
  • Direct customer to bar or hostess/server
  • Thank the customer