Bubba’s x SoWal

  • Festival
  • Concept
  • Strategy
  • Event Design
Bubba’s whiskey bottles with “Wanted Behind Bars” labels lined up on a wooden bar

The Ask

Wanted: one unforgettable whiskey tasting. Chatham Imports had a festival presence. Forte saw a chance to turn it into an experience guests would step into, engage with and remember. So we didn’t wait for a brief. We pitched a concept of our own.

Goals

  • Drive brand awareness for Bubba’s Whiskey
  • Support the brand’s on-premise growth across Florida
  • Go well beyond a standard tasting booth
Pencil sketch of the rustic Bubba’s tent with a wood bar, hay bale lounge and hero bottles
Day 1 Idea
3D rendering of the Bubba’s tent on a lawn with a tasting bar, barrels and an oversized bottle
Day 30 Plan

The Strategy

Forte led with the idea. We sketched a rustic, bold, welcoming and a little mischievous world built around Bubba’s outlaw personality, then designed every detail around the five senses: bold visuals, festival sound, hands-on elements, sampling moments and a relaxed coastal feel. From sketch to rendering to floor plan, the concept was mapped before a single hay bale was moved.

The Experience

A custom branded tent anchored the footprint, with a wooden tasting bar up front and wine barrels doubling as set-down spots that kept guests lingering. A hay bale lounge gave them a place to settle in, and a styled apparel rack let them outfit their inner outlaw. “Wanted” posters, hero bottles and an inflatable Bubba’s bottle made every corner a photo moment.

Three guests inside the finished Bubba’s tent beside the inflatable bottle and apparel rack
Day 100 Reality

The Build

  • 3 Days of activation
  • 1 Forte-led concept
  • 20′ × 20′ Footprint
  • 5 Senses designed for
  • 7 Custom experience elements
  • A Brand Rep in a cowboy hat beside a Bubba’s BS Key Lime Martini banner
  • The “Outfit Your Outlaw” signpost beside the inflatable Bubba’s bottle
  • A guest tossing a ping-pong ball toward a table of sample cups
  • Two guests holding “I love Bubba’s” signs in the hay bale lounge
  • Guests sampling Bubba’s at the wooden tasting bar
  • A couple relaxing in the hay bale lounge below “Wanted” posters
  • The Bubba’s tent with its hay bale lounge, cowhide rug and signpost
  • The “Outfit Your Outlaw” signpost topped with a cowboy hat
  • The wooden tasting bar and wine barrels outside the Bubba’s tent
Next Project

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