Surfside x PopStroke

  • Strategy
  • Logistics
  • Talent Management
  • Content Creation
Four Surfside cans lined up on a PopStroke putting green beside a putter

The Opportunity

Twenty PopStroke locations. One football kickoff weekend. The challenge was to make a national partnership feel like a hometown hangout — one that felt consistent across markets while still fitting naturally into each location.

Goals

  • Strengthen the Surfside × PopStroke connection
  • Engage guests where they were already having fun
  • Capture content and insights for continued growth

The Strategy

Forte built a playbook around the guest journey. From first interaction to brand discovery, bar purchase and content capture. Brand Representatives arrived with a clear mission, brand voice, and product story. Instead of building something that sat on the green, our team used golf and PopStroke’s social energy to help Surfside show up naturally.

A hand holding a Surfside can in front of the PopStroke “Eat. Putt. Drink.” wall sign

The Experience

With a prime opportunity to showcase the collab, every Brand Rep got an eight-shot content guide. Our reps captured photos, video and real consumer reactions that put Surfside and PopStroke side by side. The result: some of Forte’s strongest rep-created content, and a library of fresh assets to extend the partnership well beyond kickoff weekend.

A Brand Rep holding a Surfside bucket next to a guest holding a tray of samples

The Impact

  • 20 Locations across 7 states
  • 1 Kickoff weekend
  • 1,453 Guests engaged
  • 230 Sales driven
  • 24% Of samplers converted to sales
  • Two Brand Reps at a white sampling table with Surfside buckets on the course
  • A Brand Rep holding a tray of samples in front of the PopStroke wall sign
  • Two Brand Reps at a Surfside sampling table below a football game on TV
  • A Brand Rep holding up a Surfside can on the putting green
  • A Brand Rep posing with a Surfside can on the course
  • Two Brand Reps at the Surfside table under a shade canopy
  • Two Surfside cans and an orange golf ball on the green
  • A Brand Rep holding a Surfside can by the course fence
  • Two Brand Reps at the Surfside table below a PopStroke app screen
  • Surfside cans and branded sunglasses on a table
  • A Brand Rep with a putter in front of the PopStroke wall sign
  • A Brand Rep carrying a tray of Surfside samples along the terrace
  • A Brand Rep taking a selfie with a Surfside can
  • A Brand Rep serving Surfside samples to a guest watching football
  • A Brand Rep and a guest toasting with Surfside in front of the PopStroke sign
  • Guests sharing Surfside samples around a table
  • A guest holding a Surfside can on the patio
  • Two guests with a Surfside bucket and a tray of samples on the course
  • A Brand Rep at a Surfside table on the course
  • A Brand Rep sitting with a Surfside can beside a sampling table
  • Three guests holding Surfside samples in a lounge
  • A Brand Rep sitting on the green with a Surfside can
Next Project

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