Recover 180
The Opportunity
12 days to launch. 100 demos became 213 activations. Recover 180 was growing and needed an activation partner that could grow with them. What began as a 100-demo retail program quickly doubled in two months, across 25 markets. The challenge was to scale fast without losing a consistent, engaging brand experience.
Goals
- Introduce consumers to Recover 180
- Spark meaningful product trial
- Turn trial into purchase
The Strategy
Forte built a repeatable playbook. Trained reps, consistent brand messaging, promotional offers and on-the-ground support all worked together to create a recognizable experience across retailers and markets. Market Managers coordinated reps, monitored inventory and made sure point-of-sale items were ready to deploy.
The Experience
Built to scale. Ready to pivot. Growth rarely follows the plan, so we built flexibility in from day one. When priorities shifted, we redirected teams, adjusted schedules and moved resources to the markets where they’d make the biggest impact. Promotions paid off too: BOGO lifted unit sales 31%, and coupons drove a 56% increase.
The Impact
- 213 Activations
- 25 Markets
- 12,482 Consumers sampled
- 6,997 Units sold
- 56% Of samplers converted to sales
