Surfside x MiLB

  • Strategy
  • Logistics
  • Talent Management
  • Content Creation
A hand holding a Surfside can above the stands at a night game

The Opportunity

19 ballparks. 1 brand ready for the big leagues. Surfside needed a turn-key partner to drive visibility, product trial and fan engagement across Minor League Baseball. The challenge was to make every ballpark feel like a Surfside moment, no matter the town. Forte stepped up to the plate.

Goals

  • Put Surfside in front of fans at every ballpark
  • Get fans trying the product
  • Spark social sharing and fan engagement
A team mascot holding up a Surfside can on the concourse

The Strategy

Forte built the game plan from the ground up. Our team designed an experiential footprint with branded photo moments, surf-inspired elements, merch and interactive touchpoints, all made to be seen, tried and shared. Brand Reps took the field with the education and insight to make Surfside a standout at every game, and clear communication connected every detail from the bullpen to the mound.

The Coolray Field scoreboard announcing the Surfside Wave dance challenge

The Experience

Every stadium had different variables. From talent and timing to state-level requirements and rain delays, Forte stayed ahead and adapted in real time to keep the Surfside experience consistent and on-brand. The result: 13,884 consumer trials, Surfside’s spot as the official RTD of Minor League Baseball, and a contract with the MLB.

A Surfside sampling table under a “Sunshine in a Can” banner

The Impact

  • 19 Ballparks across 10 states
  • 3 Seasons
  • 141 Activations
  • 19,470 Consumer interactions
  • 13,884 Consumer trials
  • A Brand Rep posing with a team mascot and a Surfside can
  • A hand holding a Surfside can over empty stadium seats
  • A Brand Rep beside a Surfside surfboard sign and sampling table
  • Two Braves fans holding Surfside samples
  • Surfside cans behind a VIP ticket sweepstakes sign
  • A Surfside sampling table with a surfboard sign
  • Two Brand Reps with a mascot in a Red Sox jersey
  • A Brand Rep at a Surfside merch and sampling table
  • Two fans with the Smokies mascot
  • A row of Surfside cans on a branded table cover
  • Two fans holding Surfside cans on the concourse
  • The Surfside Wave on a ballpark video board
  • A Brand Rep and a dog in front of a Surfside tent
  • Two Brand Reps taking a selfie
  • Two fans with Surfside cans by a sampling table
Next Project

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